The EWC journalists interviewed Elena Bocherova, vice-president and the head of the Executive Committee of All-Russia Public Organization Business Russia. Presenting the proprietary technology of mentoring, she called it human-centered. Elena explained that in future, robots would do most part of the routine work. Thus, any person will have to identify their talents to find a place of their own. Mentorship is, according to Elena Bocherova, a special key to any person’s mission. 

Our interlocutress is sure creating proprietary mentorship tech is not that hard. To do that, one should answer five main questions: Who will teach? Who will study? Where and how will one teach? Who will control the process? What will be in the core? Elena told us more about such a technology, taking Business Russia activity as an example. 


Who will teach? According to Elena, various experts, practitioners, theoreticians, i.e. different professionals can be mentors. Business Russia now has 78 regional offices. Most of them use the following practice. Successful and experienced entrepreneurs teach 20-30 people for a year, helping them to actualise their own projects. 

Who will study? Elena underlined that Business Russia mentors work with motivated people. That is the main choosing criterion. It is important that all the mentees have interest in what they do; otherwise, mentorship will have no effect. Moreover, while in group activity, one unmotivated member can infect all the others with laziness and apathy. Conversely, if a person loves what he does then he will deliver his motivation to people around him. Chances are such people will become mentors in future, albeit the informal ones. 

Where and how will one teach? In the modern world, many new ways of teaching appear. Special computer programmes or exercise machines are the example. One more important thing here is the design of the process. Here the personality of a mentor will be the major one. They should become an example for their mentees. Elena provided us an example from medical sphere. She told us about a hospital, where every experienced doctor works with a beginning one. Thus, year after year, professionals spend much time and effort to raise a new professional generation. 


Who will control the process? Elena highlighted that mentoring organisation should have a man with a strong character as its leader. Elena provided us with an example of Alexey Repik, the president of Business Russia. Today he is also one of the leaders in pharmacy. He designed the mentorship programme working successfully for 7 years already. Elena expressed her confidence in the fact, that every person in the room can become a good leader or mentor. The most important thing here is teaching people around you that you really believe in. 

What will be in the core? Elena told us about one of the projects actualised by Business Russia team. That is a children’s camp, where 12-14 year-olds get a chance to be real entrepreneurs. Such practice-oriented programmes are held in different cities of Russia. For example, in the Crimean camp children went to the sea front and earned their first money by drawing henna tattoos, holding workshops, working out horoscopes, etc. They actualised different ideas, talked to real clients and got their business skills. Elena added that children like such an educative and effective approach. 

In conclusion, Elena mentioned any mentor and any mentee should be motivated. In her opinion, “At some point, entrepreneurs understand they already learned how to earn money. However, that is not their major aim. They want to be part of something bigger than them, to share their experience, knowledge, educate youth. I think that is the motivation of our mentors”. 

Viktoria Yezhova, Yulia Rayevskaya, news agency of the Eurasian Women’s Community

Translated by Nikolay Boykov