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Franchising: Women's Entrepreneurship Development Tool

Franchising: Women's Entrepreneurship Development Tool

The World Franchise Forum opened in the World Trade Centre and IEC Expocentre as part of the Moscow Entrepreneurship Week. The Forum programme includes more than 40 business events on relevant topics of franchising development in various sectors of the economy. The Roscongress Foundation and the Russian Franchise Association are the organizers of the Forum.

Over six thousand participants from 30 countries, including major investors, heads of leading Russian and international companies, renowned economists: such representation speaks of a great interest in Russia, mutual strive for dialogue and cooperation, development of business ties, emphasized Galina Karelova, Deputy Chair of the Federation Council, in her opening address to the participants of the meeting.

Russia has a sufficient regulatory framework for franchising development, the Senator holds, and the Federation Council pays extra attention to entrepreneurship matters. A number of important laws related to attracting investments, expanding tax preferences, and reducing the amount of control have been adopted. Laws on financial support and enablement of the export potential of small and medium-sized enterprises are being drafted. These measures enabled Russia to rise from the 120th to 35th line in the Doing Business rating.

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Opening the panel discussion called Franchising as a Driver of the Global Economy and an Instrument of International Cooperation, Galina Karelova noted that franchising is becoming one of the drivers for economic development in Russian regions. The most popular franchise lines are food services, trade, medicine, pre-school education and social services.

Women’s Entrepreneurship as a part of the World Forum’s programme is another principal indicator of high interest in franchising in Russia, according to the Senator.

“The issues of promoting women’s businesses are becoming an integral part of the major international platforms: APEC, BRICS, SCO, Russia–ASEAN Partnership, UNIDO and others,” said Galina Karelova. “The fact that the 12th G20 Summit announced creation of the Women’s Entrepreneurship Facility (WE-Fi), while the World Bank launches a large-scale international programme to support women entrepreneurs. All of it tells us that we have a long-term global trend.”

The topic of supporting women in business is also one of the central issues of the 2nd Eurasian Women’s Forum, which will take place in September in St. Petersburg. Participants will discuss the role of women in economic development, the best international practices for empowering female entrepreneurs and the role franchising plays in it.

Tina Stankevich, Eurasian Women's Community Information Agency.


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