HOW BUSINESS HELPS SAVE AND DEVELOP THE CULTURE?
A conference Business and Cultural Projects: Tendencies, Challenges, and Prospects was held in the State Historical Museum in Moscow on March 1. Information-analytical periodical Business and Society and the Centre for the Development of Philanthropy Immersiveness were the organisers of this event. The participants of the conference shared their experience in the sphere of realisation of social-oriented cultural projects.
Alexey Levykin, Director of the State Historical Museum, greeted the guests. He mentioned that the Museum had been developing for 146 years thanks to patrons and benefactors. Nowadays the Museum needs to cooperate with many public organisations, cultural institutions, and concerned people to continue its educational and scientific activity. By the way, the tradition of patronship is once again popular in the modern world.
Maria Lemigova, Head of the Department of Social Communication, Advertisement, and Marketing of the SHM, shared more about cooperation of the Museum with the biggest Russian companies. She marked that organisations with any budget could take part in projects’ realisation. Thus, the companies help restore exhibit items and organise events, support publishing activities, etc. It is important that business sincerely strives to contribute to development of cultural projects and understands all the responsibility of this sphere of activities. There are many such unindifferent companies nowadays.
For example, Andrey Bader, Director for Corporate Affairs of Nestle in Russia-Eurasia region, told about many cultural projects his organisation supported. The company sponsored the Moscow Symphony Orchestra, Golden Mask festival, III International Theatre Festival in honour of Anton Chekhov and other theatrical projects. In 2010, Nestle Russia became an official sponsor of the Bolshoi Theatre and then of the Bolshoi Theatre ballet. Besides, the company pays much attention to the issues of labour relations and citizens’ quality of life and supports different ecological programmes. That is only a part of public activities of Nestle.
Natalya Poppel, Head of Department for Corporate Social Responsibility and Brand of Severstal company, also shared her company’s experience in supporting and realisation of cultural projects. Severstal cooperates with Tretyakov Gallery, Russian Museum, and Sergei Andriaka Water Colour School and helps organise exhibitions and hold different events. The company cooperates with the Bolshoi Theatre and promotes one new play every season. The Severstal supported such events as concert of Russian State Philharmonic Orchestra under the direction of Vladimir Spivakov, Moscow Easter Festival, Golden Mask in Latvia, and others. The charity programme Museums of the Russian North is another one project of the company. It is aimed at supporting museums, development of the project activities, and saving historic and cultural heritage of the Russian North. The programme is realised in two regions of our country: the Republic of Karelia and the Republic of Komi.
Natalya paid special attention to Severstal activities in the sphere of development of cultural environment in Cherepovets. The speaker marked that it is important to attract tourists to the region nowadays. There are also many youth projects such as festivals, concerts, celebrations, and other events. A lot of attention is paid to creating comfortable conditions to live and work in Cherepovets.
Tatyana Nemirovskaya, an expert in PR and marketing of cultural projects, also spoke her word on the conference. She added some details about festival Art Ovrag and the 7th Moscow International Biennale of Contemporary Art. Elena Maltseva, Director of Sponsor Consulting company, Eugenia Kiselyova, manager of projects of Agency of Corporate Development Yes-Strategy, Olga Yevdokimova, Director of Evolution and Philantropy and many others also shared their experience with the participants of the event.
It is pleasant to know that there are more and more socially responsible companies in the world. Tatyana Bachinskaya, organiser of the event, Director of Immersiveness and Chief Editor of the magazine Business and Society, mentioned that it is important to speak more about business that supports projects in the sphere of culture, healthcare, and education. Such examples inspire people and give them positive energy.
Viktoria Yezhova, news agency of the Eurasian Women’s Community
Translated by Yan Zarubin