OPORA RUSSIA: 21% OF BUSINESSWOMEN ARE READY TO START EXPORTING
Valentina Matvienko had a meeting with women entrepreneurs focusing their products on export. This event was held within the framework of the preparation for the Second Eurasian Women’s Forum. Nadiya Cherkasova, Chairperson of Committee for Development of Women’s Entrepreneurship of OPORA RUSSIA, presented her report at the meeting.
Targeted support of business
According to Nadiya Cherkasova, the Federation Council forms trends of women’s entrepreneurship promotion, and this work has its results. Real superstars of business appeared in 2017. For example, Yelizaveta Fedoseyeva, carrying out the production of spices from Russian herbs. After the Federation Council meeting, her business started developing with enormous speed, its output has doubled, and its products were presented at international platforms including BRICS. This is a bright example of targeted support carried out by the Federation Council working group headed by Galina Karelova, Deputy Chairperson of the Federation Council.
How did society change its attitude towards businesswomen?
Twice a year, OPORA RUSSIA together with ASI conducts research on the status and role of women in business. This year, the survey reflects that support of women entrepreneurs has become more effective, and business environment has improved. About 53% of the people surveyed think that the public attitude towards women in business has changed for the better. According to all those surveyed, the amount of information about women in business has been increased. Now media publish more success stories of businesswomen. Today, women much more often become subjects of articles and their photos are more likely to be placed on the front pages.
Potential of women entrepreneurs in export
Within the framework of the research conducted the potential of women entrepreneurs in export was also assessed. 21% of women among all those surveyed plan to export their products and services. Only 2% are already engaged in exporting.
Poor awareness of business supporting measures and attachment of business models to internal territories remain the main obstacles for entrepreneurs in exporting. Today, the Russian Export Centre is attempting to address this issue.
Nadiya Cherkasova mentioned that more work with regions was needed for them to attract their women to business. The Ulyanovsk region, the Udmurt Republic, and the Astrakhan region demonstrate the best ratio among all subjects of the Russian Federation regarding this issue. Nevertheless, this is not enough to improve the situation.
“There is a national rating of investment climate in the Russian Federation. We propose to include the Russian index of entrepreneurial activity in it. Heads of the federal subjects of Russia orient on the national rating and watch the places their regions take in it. Regional factor is becoming critical in the development of women's entrepreneurship”, said Nadiya Cherkasova.
Valentina Matvienko supported her idea and added: “This is an extremely important issue. The true life of Russia is in its regions, not only in the centre of Moscow”.
Agata Korovina, news agency of the Eurasian Women’s Community
Translated by Nikolay Gavrilov