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REVIVAL OF NATIONAL ART CRAFTS

REVIVAL OF NATIONAL ART CRAFTS

Today women’s contribution to Russia’s economy is extremely large. Many women not only work in factories and plants but also run the process of production. They pay much attention to the product’s quality, development of corporate culture, relations, and good atmosphere within the enterprise. During its long history, Russia managed to preserve its traditions and features of national art crafts development. Non-indifference of people living in the regions of Russia made that possible. 

News agency of the Eurasian Women’s Community keeps on sharing about outstanding women in industry. Today we will tell you about Zukhra Ismagilova, Chairperson of the Association of Enterprises for National Art Crafts and Light Industry of the Republic of Bashkortostan, who works hard to revive and preserve Russia’s national art crafts. 

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In 2008, she assumed the leadership of ‘Agidel’. This organisation specialises in the production of goods of national art crafts. It is impossible to imagine major Bashkir events without the participation of ‘Agidel’. Thanks to Zukhra Ismagilova’s enthusiasm, hard work, and commitment, a number of forgotten national art technologies were revived over the years of her leadership. In addition, many national art products were found. 

In 2013, the art laboratory of ‘Agidel’ developed a collection of women’s clothes with embroidery including elements of Richelieu technique under sketches of Vyacheslav Zaytsev, Russian fashion designer. The collection was presented at UNESCO headquarters in Paris within the framework of the Bashkir delegation’s visit to France. 

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‘Agidel’ is highly appreciated for its contribution to development of national creativity, preservation of national culture, and production of unique goods. “National art crafts are the very link necessary to understand our state system, multi-ethnic nature, and individuality. Every part of Russia is a rich range of people living there and nature. All this is an integral part of our national wealth together with oil, gas, and timber”, said Zukhra Ismagilova. 

Since 2008, ‘Agidel’ has received a number of awards, among which 100 Best Goods of Russia quality award and High-Quality Product and Industry Leading Enterprise diplomas. 

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As a leader of strategic thinking, Zukhra Ismagilova tries to find new directions for her enterprise. For example, in January 2018, the new project aimed at rehabilitation of stroke patients. It presupposes using weaver loom created by ‘Agidel’ for art therapy that contributes to patients’ brain activity and adaptation to new conditions, improves the effect of medicine they take, and neutralizes the consequences of stress. 

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That is why Zukhra Ismagilova is not only a successful entrepreneur, but also a non-indifferent person. In fact, she is a member of the Committee for Industry and Innovative Entrepreneurship of the State Assembly of the Republic of Bashkortostan. She always supports initiatives developing innovative entrepreneurial approaches, socially-oriented projects helping children and pensioners, contributes to employment of persons with disabilities, and helps low-income families. She is an active member of different charitable actions and children’s creative contests and festivals. Together with the Marhamat Foundation, Zukhra Ismagilova organises and sponsors intense treatment and operations of severely diseased children and also cooperates with the region’s system of professional education. In addition, she supports national Abilympics Championship and WorldSkills movement. The speaker pays much attention to activities by different social organisations. She is a Board Member of the Women’s Union of the Republic Bashkortostan and Advisor to Chairperson of the Society of Bashkir Women. She supports social initiatives aimed at women’s advancement, improvement of their quality of life, and forming women’s entrepreneurship in the region. 

She has received many awards and once became the owner of the prize Public Recognition: Woman of The Year 2016 in the category of Conservation of the Traditions. Zukhra Ismagilova believes that women’s approach contributes to finding harmonious solutions of the relevant issues. According to her, it is easier for women to understand people, their values and expectations. Women put their sincere love and care in their initiatives. That is why their nature of mothers is the guarantee of their projects’ success in any field.  

Viktoria Yezhova, news agency of the Eurasian Women’s Community

Translated by Nikolay Gavrilov


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