TATYANA KABARGINA: A FOUNDER OF CLOTHING FACTORY
The issues of increasing the level of employment and competitive ability of women, extending their economic rights and abilities, and development of women’s entrepreneurship will be discussed on the Second Eurasian Women’s Forum. According to Gulnaz Kadyrova, Deputy Minister of Industry and Trade, increasing of women’s role in economics is good for sustainable economic growth and industrial development.
What is the difference between men’s and women’s approach to industrial sphere? First of all, women tend to create a product that allows to make people’s life better, easier, and more beautiful. Often they go by their own desires to understand what the society needs. Tatyana Kabargina, founder and CEO of clothing factory Ariadna-96, is a bright example of such a successful and not indifferent to the problems leader.
Tatyana chose the textile industry at the very beginning of her career. She got higher education in technology of clothing, worked several years as a technologist, and then she was head of clothing-knitted lab, which belongs to the Ministry of Public Services of Mordovian ASSR. Later she was head of atelier of Shakhtinsk factory Silhouette, Director of Industry in Design-Service company, and co-founder of Soglasie, enterprise that produces down-filled clothes.
Tatyana gained great professional experience while working in textile industry. It motivated her to start her own business. She opened Ariadna-96 in 1996.
The idea of creating such an enterprise wasn’t accidental: she has two children. She remembers how it was difficult to get beautiful and good clothes for children in 90s. It inspired her to start her own business. The main task of the company is to produce not only qualitative but also beautiful clothes.
Today Ariadna-96 is a leading industrial enterprise of Russia, one of the biggest clothing fctories in the Southern Federal District. By the way, its production workshops cover an area of 4.5 thousand square meters.
The company produces technological outerwear for children and teenagers under GnK trademark. The production is designed for children up to the age of 17. The clothes are designed on the level of European premium brands but are sold on average price. Special attention is paid to ergonomics of the clothes and its cold-resisting property. It is important that child feels comfortable. Moreover, the company produces cloths that are easy to look after. That is why parents like those clothes as well as children.
The company produces about 100 new models annually and they never repeat. Every model has its own style, silhouette, construction, and author’s prints. The hand labour is often used to realise all the dreams of designers. It results in high percentage of sales.
About 200 employees work on designing and producing the models. Most of them are women who have children. The women work in a linear production as well as occupy leading posts. The salary at the factory is higher than average salary in Shakhty, the city where the factory is situated. Ariadna-96 is one of the local economic mainstays and provides many workplaces.
GnK production is well-known on the territory of Russia and the CIS. It already has more than 500 clients in Russia, works with Kazakhstan, Kirgizia, Ukraine, and Belorussia. Today Ariadna-96 plans capacity expansion and entering new markets.
Despite her tight schedule, Tatyana pays much attention to the charity. Ariadna-96 helps orphanages in Shakhty and Kamenolomni. The children from those institutions regularly receive clothes from new collections. The company also supports children’s sports school in Taganrog.
The company’s secret to success is a sincere attitude to what they do. The staff not only produces children’s clothes but also create qualitative, beautiful, and available product. They strive to help those who need it making the world better. The smiles and joy of people around is the main prize for them.
Viktoria Yezhova, news agency of the Eurasian Women’s Community
Translated by Yan Zarubin