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YULIA BALAKINA: THE WOMAN LEADER OF THE 21TH CENTURY

YULIA BALAKINA: THE WOMAN LEADER OF THE 21TH CENTURY

On December 21, Galina Karelova, Deputy Chairperson of the Federation Council, had a meeting with contest winners of the Assembly of Women-Directors. Participants of this event made their proposals concerning complement to the agenda of the Second Eurasian Women’s Forum and shared ideas on the ways to address problems in their spheres of activity. Yulia Balakina, winner of the contest called ‘Woman Leader. 21th century’, development director and co-founder of the Consort company, spoke about the field of consulting. 

Yulia Balakina is a specialist for staff search and recruitment with extensive experience. Consort works with governmental companies, international ones, and defence complex. 

According to the speaker, the well-being of a consulting company depends much on the economic situation in the country. Any organisation will purchase such services only when working in the developing market. As stressed by Yulia Balakina, today Russia has already taken a number of measures to support small and medium-sized enterprises. The measures taken include soft loan programmes, preferences in government procurement, the appeal not to nightmarize business made by President, etc. At the meeting, Yulia Balakina presented several proposals on how to address the existing problems in this field. 

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She explained that companies spent much time for participation in tenders for public procurement. Moreover, specialists in tenders are as a rule highly-paid professionals. Small organisations often can not afford rewarding them appropriately. In this regard, Yulia Balakina finds it better for small businesses during medium-sized public procurement to undergo such a procedure as a tender not every year, but every two years. She also proposed to replace the numerous scanned and copied certified documents necessary for participation in the tender with their electronic versions available on the tax service website. 

In her speech, Yulia paid special attention to the problem related to payments to staff members on sickleave, to students during studies, etc. According to her, such expenses are often a bug challenge for small enterprises: they create budget shortfalls. After all, the organisation not only pays to absent employees, but also has to reward the work of those workers who temporarily replace them. 

“It would be much easier if such payments were made through the Social Insurance Fund”, she said. 

Galina Karelova stressed the importance of Yulia’s speech and commented that the issue voiced was topical for many women’s enterprises. Today a number of women prefer working in small organisations. As a rule, small enterprises give women more opportunities to combine family and professional obligations. 

After the event was over, the EWC journalists interviewed Yulia Balakina. The Woman Leader of the 21th century was asked about a piece of advice she could give women users of the Eurasian Women’s Community. 

She said: “Every woman should work, realize her potential, and use her knowledge, skills and intellect. When a woman is devoted to her work, she starts thinking and bringing up children differently. Moreover, children themselves always take an example from their parents, they are proud of them. For example, when my daughter was little, she carried my business card with her, she cut articles about me out of the newspaper and kept them. She started working when she was a first-year student.”

 

By the way, together with her mother Yulia’s daughter visited the meeting of the all-Russian contest winners of the Assembly of Women-Directors. Activity of her mother, an energetic, purposeful and successful woman, inspired her. Now Yulia’s daughter feels happy realizing her potential in journalism. 

Viktoria Yezhova, news agency of the Eurasian Women’s Community

Translated by Nikolay Gavrilov


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