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Women’s Leadership in Mass Media to Give the World a Positive Impulse

Women’s Leadership in Mass Media to Give the World a Positive Impulse

Barbara Dietrich, delegate at the Second Eurasian Women’s Forum and CEO of Diplomatic World magazine (Belgium), on the future of the journalism as an analogue to constructive international diplomacy.

Barbara is sure that one of the new mass media tasks under the conditions of the global crisis is to build ‘bridges between continents’. That will motivate readers in different countries to use humanistic ways of resolving disagreements and keeping peace. Modern media can do it under the command of women. Those were the ideas Barbara brought to St. Petersburg to participate in The Role of the Media in Shaping the Modern Image of Women’s Leadership: Information for Peace and Sustainable Development open discussion.

As we know, human history is an endless chain of interstate conflicts and crises. Since their origination, the mass media have been imperceptibly fighting for interests of their countries. However, the time has come for all civilised journalists to unite for the well-being of our world. Women focus can direct flow of information to creative and constructive manner because it has historically entrenched priorities of life preservation and peaceful coexistence. In this regard, the press can and should be a negotiator that prevents use of weapons. 

The main principal of Barbara Dietrich’s professional activity is her motto ‘If not us, who?’ 

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Barbara Dietrich runs Belgian edition Diplomatic World. It focuses its efforts on internationalisation of the readers that await explanation of crucial issues from the experts and want to think and evaluate the facts instead of swallowing propagandic assumptions of political articles. That is why the magazine raises socially significant issues relevant for the whole world. 

Diplomatic World is issued quarterly in English. Then it is distributed between big enterprises, ministries, European institutions, NATO, embassies, banks, hotels, etc. the magazine publishes interviews with politicians, heads of public organisations, directors of the companies, and diplomats from different countries. Thus, one of the latest Barbara Dietrich’s interviews with Diler Hakimov, Uzbek ambassador to Belgium, related to collaboration of two countries in the sphere of tourism, its interest for foreign guests, and development potential. 

Diplomatic World strives to accompany diplomacy on the new level, tell about similarities and differences of different countries, and inspire hope for a better. 

According to Barbara Dietrich, the magazine’s strategy is to go beyond printed edition and use the newest technologies to reach a broader target audience. As a journalist, Barbara focuses on finance, real estate, innovations, and advanced technologies. By the way, she is a supervisor of a series of projects Living Tomorrow. 

Gastronomy, fashion, culture, and art are among other directions of the edition. Barbara Dietrich is a recognised art specialist in Diplomatic World. Since November 2014, she chairs Diplomatic Council Global art Forum. 

Barbara is passionate about women’s agenda in social development. Thus, the magazine published an article Can Women’s Leadership Change the World? In June 2018. In September, she wrote about the Second Eurasian Women’s Forum. In the article, she highlighted that it was important for her to be invited to such an event. 

Women’s leadership can provide an informational balance in media system. So it was no surprise that topic of ability of the mass media to form agenda generated great interest during same-name open discussion supervised by Marina Volynkina, head of the Eurasian Women’s Community news agency and rector of IGUMO. 

Journalism with a woman’s face must become a centre of reliable information, from which the society could get spiritual nourishment and positive guidance. 

It should give concrete life-affirming examples including women’s success stories, ways of overcoming obstacles on women’s path to leadership and realisation of their rights and opportunities. “Together we are strong”, said Valentina Matvienko, Chairperson of the Federation Council of the Russian Federation, during her speech about consolidation of women’s efforts in promoting sustainable development. Those words can be used as a motto of that kind of journalism. 

Barbara Dietrich is a journalist, diplomat, and simply a charming woman. She often visits conferences, forums, and other events as not only media professional but also a participant. She hoped to find new opportunities and useful contacts at the Second Eurasian Women’s Forum. In her interview for the Eurasian Women’s Community, Barbara mentioned that she was glad to take part in such a global event. 

“Women’s forum is a good opportunity to fill yourself up with bright expectations and hope for a better”. 

In Mrs. Dietrich’s opinion, the forum has become worldwide. 

The humanity has reached incredible heights in science, engineering and economics but people still can’t and sometimes don’t want to find a common language. Thus, we can’t understand ourselves. After the Forum, many things depend not only on the heads of the states but also on women’s desire to solve together issues of global security and gender equality. 

Women always were the most skilled diplomats. That is why dialogue of the states needs them. There is no doubt that Diplomatic World will contribute a lot to this communication.

Tina Stankevich, news agency of the Eurasian Women’s Community

Translated by Yan Zarubin 


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